Tattoos Not Brands is a content platform and consultancy firm that explores how we can give meaning to products and services, without conforming to a rigid set of rules or copying the category leader du jour.

Inspired by the book, our 'Tattoo Principle' shapes our approach: blending fundamental strategies with bold, creative thinking that may run against the grain. We guide entrepreneurs to refine their unique selling propositions (USPs), engaging influential audiences to experience and share their products or services. This method fuels a cycle of awareness, demand, and conversion.

Influenced by this ethos, we've formed a dynamic team by merging seasoned marketing experts with new, visionary talents from past collaborations. This strategic fusion has created a team that's adaptable and deeply attuned to the evolving landscape and top-tier talent preferences, ensuring lasting market impact.

Founder of Tattoos, Not Brands Inc.

Recognized as a Crain’s New York Business Top Entrepreneur, I am a deeply experienced marketer, consultant, teacher, and business-builder. In addition, I wrote the book Tattoos, Not Brands and created as well as co-host the podcast by the same name.

I have 30 years of proven results in maximizing audience reach and impact for challenger brands, startups, established businesses and organizations across e-commerce, fashion/footwear, food/beverage, fintech, financial services, healthcare, hospitality, insurance, luxury, media, real estate, retail, sustainability as well as social impact/culture/education nonprofit sectors.

Known for making modest budgets feel mighty, my team and I have led campaign strategy and execution for innovative businesses including Luxury Retreats (acquired by Airbnb), Jet.com (acquired by Walmart), Trytheworld.com (acquired competitor Hampton Lane), Hines, iintoo.com, Qapital, Haven Life/Mass Mutual, E*Trade, Marc Fisher, The Financial Times, American Museum of Natural History, Teladoc, New York Public Library, Folger Shakespeare Library, Lincoln Center, CVS Health, AwesomenessTV, Columbia University, and other dynamic businesses and social impact non-profit organizations.

I was presented with a Leadership Award for driving social change through media at the Social Impact Summit at the United Nations and served as an advisor to the Obama White House Office of Public Engagement on Social Impact Media.

On a parallel line, I am an Advisor, Angel Investor, and co-founder for innovative companies in sectors including cannabis, culture, CPG, education, fashion, fintech, fitness, healthy food/snacks, housewares, insure-tech, marketplaces, OTT, sustainability, travel, and SaaS.

Clint White

From Full-Service, Traditional Boutique to Ultra-Nimble, Focused Collective

Our Evolution

Our client experience spans various sectors, including luxury retail, tourism, healthcare, financial services, entertainment, and arts & culture.

After 20 years of client side and large agency experience, Clint White founded Wit Media, a full service boutique based in NYC,  in 2009. 

Wit served a diverse clientele including entertainment, museums, tourism, retail, fashion, financial services, media, advocacy, and higher education. Our dynamic approach to lifestyle marketing solidified our position as the preferred partner for well-funded startups, venture capital firms, and emerging brands, garnering us accolades and industry recognition.  Specifically in malls and retail real estate, we serviced Hines, especially their City Center experience in Washington DC, wherein we worked directly with Cristian Becker, currently Director, Property Management, Brookfield Properties.

Mid-pandemic, we pivoted, and leaned into the collective approach. We saw the massive upside of leveraging working relationships with the superstars (which we call “role players”)  in each area of marketing that we had worked with in the past–as well as those we wanted to work with, creating a naturally diverse team.  Now we could, as the best talent began to work independently and remotely—because they preferred doing so.

This pivotal moment coincided with the release of Clint White's book, "Tattoos, Not Brands: An Entrepreneur's Guide to Marketing and Business Building," distributed by Simon and Schuster. The book encapsulated three decades of experience, highlighting the importance of crafting remarkable content, even in resource-constrained environments, setting a unique industry standard.

So, Wit Media transformed, creating two distinct entities: Tattoos Not Brands, Inc. and Simple Media Buying.