This book is about products, services and organizations that are part of a more thoughtful, nuanced lifestyle.

When thoughtful consumers have a genuine, authentic passion for your product, it leads them to share their excitement with family, friends and tertiary connections in their social network, both in person and online. These are the things that people dream about, feel deeply, and ultimately live for.

Tattoos Not Brands follows our journey to becoming unique marketers by learning a back-to-basics approach. Understanding fundamental psychological concepts, and applying them in an entrepreneurial way, is always best practice. End-of-chapter exercises will help business builders execute on the concepts, which will result and a smarter and stronger marketing plan for any tattoo-style enterprise or organization.