Increase Program ROI
+500%
increase in traffic to site
+75%
Increase in Ticket SalesDonations doubled, and NEW donations more than tripled+2-3x
Situation
The goal was to reevaluate the strategy for NYPL LIVE, a prestigious series of performances, readings, and interviews that is not living up to our internal expectations.
Strategy
We developed a marketing campaign that generated consistent awareness and excitement around both key speakers and lesser-known scholars and literary minds. By using demographically targeted content, social media, and direct mail, we effectively promoted program offerings to the right audiences across multiple channels.
Tactics
Social Media
Direct Mail
Demographically Targeted Content