Local Advertising, Made Incredibly Easy for Small Businesses
Customer Acquisition Campaign
Addy is a marketplace that solves a problem for both sides of the local advertising equation. SMBs are able to discover, compare, and purchase the most popular types of local ads at low rates, with just a few clicks. Media owners are able to generate meaningful ad revenue from hundreds of small customers through a single partner with virtually no cost-of-sales.
The Situation
Small businesses value advertising, with 87% engaging in advertising. In 2019, 91% of small businesses planned to increase their ad spending, highlighting the importance of advertising as a marketing strategy. Millennial-owned companies, in particular, tend to invest more in advertising, with 61% spending over $50,000.
The Solution
Addy is a marketplace that addresses the advertising needs of both small businesses (SMBs) and media owners. For SMBs, Addy offers a platform to quickly discover, compare, and purchase various local ads at low rates. This allows them to grow their customer base and stay competitive. Media owners can generate significant ad revenue from multiple small customers through a single partner with minimal cost-of-sales. Addy focuses on digital advertising mediums like social media and online platforms, which provide more targeting opportunities than traditional methods. They have secured $3.7 million in funding and are exploring M&A opportunities with a partner specializing in SMBs to use funds for customer acquisition campaigns.
