Top Markets “Takeover” for New Product Launch
+5.9%
Total net revenue
in media savings and added value
$900K
Post campaign launch, net quarterly income reached $78M, up to +34.5% year over year
+34.5%
The client needs a dynamic, high-impact, out-of-home deployment for their new "Type E" campaign. To ensure cohesive visibility, this launch must be coordinated closely with their existing broadcast and online schedules. Additionally, the project requires a swift turnaround to meet strategic timelines.
Situation
We leverage customer data to position the brand strategically, maximizing visibility and value across key placements. Target the top seven U.S. markets—New York City, Washington D.C., San Francisco, Chicago, Miami, Philadelphia, and Boston—focusing on dominating New York's Penn Station, the premier transit hub in the nation's leading market. This strategic distribution ensures the brand's prominent presence in critical consumer touch points.